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Life is Good

Life is Good Logo
For five years, Bert and John Jacobs traveled the East Coast, hawking tees at street fairs and selling door-to-door in college dorms. They lived on peanut butter & jelly, slept in their van, and showered when they could. By August of 1994, with a combined sum of $78 in the bank, the brothers were close to giving up. It was then that they embarked on the ultimate road trip, and created Jake, a superhero whose positive disposition would show them the way.

Today, Life is Good® spreads the power of optimism and helps kids in need by donating 10% of its net profits to The Life is Good Kids Foundation. The company with a positive purpose has raised over $9 million for kids in need to date, principally through the annual Life is Good Festival, Life is Good products, and various fundraising efforts.

Life is Good: Selected For You

Life is Good

Dewy Cloverscape Short Sleeve Crusher™ Crew

$17.67MSRP: $29.50

Life is Good

Wave Turtle Tattered Chill™ Cap

$25.61MSRP: $28.50

Life is Good

Fireflies Flowers Jar Short Sleeve Crusher™ Tee

$22.09MSRP: $29.50

Life is Good

Hug Me I'm Vaccinated Stacked Crusher Tee

$11.46MSRP: $28.00

Life is Good

Happiness Comes In Waves Surfer Short Sleeve Crusher-Lite™ Tee

$22.09MSRP: $29.50

Life is Good

Falalalamingo Long Sleeve Crusher-Lite™ Tee

$13.78MSRP: $34.50

Life is Good

Love Baseball Crusher™ Vee

$16.20MSRP: $29.50

Life is Good

LIG Ballyard Script Logo Chill™ Cap

$25.61MSRP: $28.50

Life is Good

Linear Mountains Crusher-Flex™ Crew

$41.62MSRP: $59.50

Life is Good

Ballyard Beach Short Sleeve Crusher-Lite™ Tee

$23.85MSRP: $29.50

Life is Good

Log Bridge Hike Vista Short Sleeve Crusher-Lite™ Tee

$22.09MSRP: $29.50

Life is Good

Grizzly Bear Forest Short Sleeve Crusher™ Tee

$22.09MSRP: $29.50