Shop On by Category
6pm.com respects your privacy. We don't rent or sell your personal information to anyone.
In January 2010, David Allemann, Olivier Bernhard, and Caspar Coppetti collaborated to found On™ running footwear. Their mission was simple: to bring awareness to the highly enjoyable side of running instead of focusing solely on the healthy-for-you aspect of the sport. Together the three cofounders worked to craft a running shoe that would boast superior cushioning without sacrificing efficiency. The Swiss footwear company has since come a long way from the brand’s very first prototype, which involved slicing and adhering garden hose to the bottom of a shoe’s outsole.
July 2010 saw the brand’s premier launch, when the Cloudsurfer became the very first On running shoe to hit the shelves of European specialty running stores. Today, whether you are a seasoned runner or a newbie to barefoot-inspired running, you are sure to find your sole mate among the brand’s five core styles: Cloudster, Cloudrunner, Cloudsurfer, Cloudracer, and Cloud. On footwear provides its wearer with all of the benefits of natural-inspired running, without compromising comfort or protection against injury.
Each and every On shoe features CloudTec™ technology; it is a revolutionary cushioning system that activates during the foot’s landing phase, then becomes firm to encourage an effective toe-off. With each foot strike, the highly adaptive rubber “cloud” outsole pods provide both vertical and horizontal cushioning for a soft landing. Once on the ground, the clouds interlock, forming a solid foundation that promotes a natural, powerful takeoff.
Embrace a new running experience that is fast, light, and agile. Embrace the innovation of On running shoes.