Straight Up Cotton Modal T-Shirt Dress
Effortless Tank Dress
Eco Gauze Float Tank
Eco Jersey Double Scoop Tank Dress
Warm Up Wrap
Eco NEP Jersey Boathouse Tank Top
Cool Down Suit Bundle
Vintage 50/50 The Keepsake Top
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Since 1995, we set out to recreate the softness and simplicity of our favorite vintage tee. We put fabric first, creating timeless, authentically worn-in styles that modern creatives want to wear today and tomorrow.
By the time sustainability was a buzz word, it had already been woven into our values and our fabric. Our methods and materials are mindful of the impact we make on our planet, matching our customers’ shared values, consciousness and lifestyle. The people who live Alternative - from yoga instructors and musicians to entrepreneurs and engineers - love our simple, comfortable, iconic designs because they empower them to stay true to themselves.
Rooted in sustainability. Softness is our story. Alternative is who we are.