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About Primitive

Primitive™ is a celebration of skateboarding and the rich subcultures that live alongside it. From the next block to the next hemisphere, Primitive explores all environments and engages with all communities rooted in passionate expression and free thinking. From grimy to refined, Primitive tells the honest stories of the beautifully imperfect cultures that make us who we are. The quality and depth of the Primitive brand is reflected in our athletes and distinctive range of products. From tees to sweatshirts, hoodies to jackets, and shorts to joggers, everything created is to celebrate the intersection of these ideals.
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