FLY LONDON was born in 1993. The usual “Once Upon a Time” begins with the wish of a company to create and innovate.
Targeted at the global fashion market, FLY London footwear is uncompromising in its styling and design with a continuing aim to create a global fashion brand available in leading retailers worldwide.
The sole designs, constructions, and uppers, help keep FLY London at the forefront of fashion, moving towards attaining modern, eclectic, but timeless style, not strongly linked to a particular season or trend. As “following fashion” takes on a light of superficiality, FLY London promotes an influence targeted more on individual research of details from different sources creating a stronger identity.
With an eye on the market of young fashion footwear, FLY London presents the latest trends in every collection, offering a uniquely original variety of styles, colours and materials.
Why the name FLY London?
London is the center of the fashion scene, a mecca of the best gigs and concerts and a mix of cultures blending to create a unique flavour. London is more than a city, it´s a philosophy of living. FLY strives to mirror this mix of innovative ideas and thoughts in every collection.
FLY is a universal word. It´s simple, small, easy to say, and pronounced in the same way in every country. FLY has many meanings. FLY like the birds, giving the idea of freedom and dynamic movement, and FLY to travel, know the world, explore other cultures and exchange experiences. The two words combined represent attributes reflected in generations of FLY London consumers.
FLY London is followed with interest by young people, hobbyists, and those who work in the fashion, music, internet and sport scenes. FLY London works with three designers, two English and one Italian who collaborate to make each collection a creation born of innovative ideas. with an an aim to present original lines that display our read of current fashion.
For the latest FLY London fashion look no further than the Palt, Yama and Yala.