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Since its inception in 2001, Joie has become one of the most sought-after contemporary lifestyle brands catering to the savvy, fashion-minded woman. Understatedly chic, Joie’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. The Joie aesthetic, both modern and timeless in its appeal, draws influence from vintage creations while maintaining a fresh approach to fashion. Be it in Paris or California, the Joie girl enjoys wearing clothing accented by her travels throughout the world. The concept has always been “Casual, Comfortable and Luxurious,” each piece encompassing a balance between these three elements...one cannot exist without the others.