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Always an innovator and leader in urban footwear, Lugz first made a name for itself in October of 1993, bringing its first line of boots to market, with the initial product consisting of two styles of boots, a quilted vest and a pair of jeans.

Soon Lugz was endorsed by key players from the world of hip hop and has continued to do so throughout the years. One of such collaborations led to Lugz breathing life to a whole new category of footwear with the introduction of the first ever celebrity-endorsed "Funk Master Flex" urban driving shoe. This was only the beginning, as support then led to a collaborative line with hip-hop superstar Bryan "Baby" Williams, aka "Birdman" with his own series of sneakers and boots.

In 2006, Orange County Choppers, the world's premier builders of custom motorcycles, signed on to endorse Lugz shoes, which they were already wearing so it was a natural fit. With its aggressive "built for the city reputation", Lugz collaborated with Paul Teutul Jr to create a signature Lugz shoe, "the Torx", which interpreted this incredibly well.

In the fall of 2008 Lugz shot on to the Mixed Martial Arts scene signing its first two MMA fighters, Lyoto Machida and Houston Alexander, as endorsers. With MMA becoming the fastest growing sport/entertainment platform with an increasingly growing fan base, Lugz was excited to be a part of this growing trend and later signed Quinton "Rampage" Jackson. In 2010, Cain Velasquez, who currently ranks #2 in the MMA heavyweight division, became the newest endorser of Lugz. From its inception, Lugz footwear has been an innovator in the footwear market from its trend-setting styles such as the Strutt, Drifter, and Charger, to creating signature styles beyond boots, and has added casual shoes and athletics to the mix for the Lugz men, Lugz women and Lugz kids lines.

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