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ROXY was the first female surf brand that emerged out of a male-dominated community and culture. ROXY represents women and girls who dream big and follow their heart and believes in being naturally beautiful, fun and alive, daring and confident. ROXY stays true to its surf and board riding roots through its surf and snowboarding teams—representing some of the world’s best and highest ranking athletes.
The ROXY girl wants to look stylish and feminine, but also insists on functional pieces that allow her to lead her daring and adventurous life.
Through its product and lifestyle, ROXY strives to be the most inspiring fashion and performance brand on and off the water.